The Founder
Evan LaPointe, Founder
Evan’s career has spanned product, sales, marketing, and analytics. Evan has been a consistent inventor of businesses and products over that career, having a hand in inventing digital marketing attribution, designing key products for Google and Adobe, earning multiple patents, and leading teams that run circles around their competition. Evan was also the inventor of Satellite, the fourth-largest analytics-based technology on the Internet, which was acquired by Adobe in 2013. After the acquisition, Evan led the charge to establish clearer long-range product strategy and organizational alignment for the Experience Cloud, within Adobe’s high-growth, multibillion-dollar business. Prior to building Satellite, Evan merged his first startup Marketing Alpha with Search Discovery, founding its analytics practice. Today, that practice is the largest and fastest-growing independently-held digital analytics services business in the US, on the Inc. 5,000 for four consecutive years. In the last 15 years, his businesses have helped over 300 organizations including Microsoft, Apple, Verizon, Delta, Goldman Sachs, and more revolutionize their ability to use data, create products and experiences, reach and engage audience, and also build teams that run circles around their competition.
Evan founded CORE out of necessity. He noticed that most companies, even including his own competitors, were unable to adopt new skills and habits like human-centered design, data-driven decision making, high-end analytics, and customer-centricity because of unresolved issues that lie deeper in the business. While each business is unique, what has never changed is the reality of human psychology, group dynamics, and culture. What CORE brings to market is a new and unprecedented set of tools to observe, measure, and optimize these deeper realities, allowing businesses to become highly intentional and scientific about how to maximize the chances of success in quite literally everything they do.
Outside of work, Evan is a golf addict, a multi-instrumentalist, a collector of vinyl, an Airstreamer, and a voracious reader with a personal mission to clear the way for amazing people to do amazing things.
Want to join the team?
We are not here with the goal of just making money. We are not here to have an interesting job. We are here to change the world.
Each of our engagements makes hundreds, thousands, or tens of thousands of people’s lives better. Our work unleashes engaged, impactful, satisfied and fulfilled teams. We take that very seriously.
That means we grow our team more deliberately, and more perfectly. It means we make sure that 100% of our engagements are a success. It means that we are honest, no matter what. It means we sometimes say no to business. It means that we maintain a track record that nobody else in the world has.
If that describes how you want to work, let’s talk.